News you can use in strengthening communities
for children and families


Welcome to Child Advocacy 360 News Network, an independent, nonprofit service that brings to people’s desktops, mailboxes and conversations the latest news and insights on children’s welfare and rights, with a particular focus on the struggle to conquer abuse and neglect of children in our society.

One of our key goals is to place the Power of Storytelling high on the agenda of every foundation and policy organization dealing with child/youth issues and programs in the United States.

Our principal focus is in the area of community-based initiatives–where spreading the word about Who’s Doing What That Works has the greatest day-to-day impact. We are proud to be known as “the good news journalists” in the child advocacy field.

At the same time, our continuing national research on nonprofit communication is recognized as a breakthrough contribution in creating a level playing field for economically disadvantaged and under served children and families in the United States.

Over many years of involvement in children’s causes, and as a board member of Children’s Rights Inc., I witnessed a huge gap in the world of child advocacy between good works and good communication. I saw an urgent need and a unique opportunity to develop a specialized news medium designed to help all advocates improve the outcomes of their efforts on behalf of abused and neglected children, and, at the same time, encourage a much larger and much needed cohort of caring people to become active champions of children’s rights.

Child Advocacy 360: Communication as Catalyst

  • Important to think of our role as Advocates working to achieve the highest possible return on private and public investments to improve the lives of disadvantaged, at risk children and youth in America
  • Programs getting good results—helping to create level playing fields for all kids in communities, counties, and states throughout the country—are seriously under achieving in getting the impact needed , within the communities they service, to engage ordinary citizens, businesses, and government in supporting their efforts
  • In far too many places we fail miserably to marry good works, and good results, to good communication about those results. We—meaning the program leaders, plus the advocacy organizations and foundations that fund the programs—are missing the opportunity to SELL stakeholders in building strong communities on the great outcomes for kids and communities being achieved in areas of health, education, housing, after school and weekend initiatives, that involve children, parents, and neighborhoods.
  • The Scorecard dimension—how we measure success—and spread the word through solutions stories—is a neglected art in child advocacy. It is unimaginable that the power centers in advocating and supporting children, youth, and families, do not place a higher priority on that aspect of program evaluation. The gap between good work and good communication is huge, and costly.
  • Child Advocacy 360 and its partners, Connect for Kids and the FORUM for Youth Investment, are dedicated to bridging that gap through:
  • Major current research on the power of Communication as Catalyst in achieving greater impact from advocacy initiatives and child-youth serving programs everywhere in America
  • Using our network of newsletters and web sites, our Internet broadcast booth, and our skills as story-tellers –to spread the word on Who’s Doing What That Works, and inspire grassroots organizations to create and disseminate persuasive scorecards regarding their work
  • Engaging program and communications leaders at key Foundations and National Child Advocacy organizations to set examples for others, while we assist them in developing standards, way and means, to accomplish responsible measurement of results.
  • Energetic collaboration with national magazines and portals devoted to parenting , and women’s service content—where they will run public service ads and promotions directing millions of readers to ‘caring citizen’ content on our sites–
  • Utilizing our online gifting program, Gardens for Growing Child Well Being, to help high achievers in community programs for kids, to communicate better on their own and network with groups across the country to share Who’s Doing What That Works

Seeking Connections and Actions

A key dimension of our advocacy mission is to bring a much larger citizen army of active advocates to the fight to stop child abuse and neglect, and to improve the lives of poor and forgotten children everywhere in this country.

A very high priority for Child Advocacy 360 News Network Foundation is to connect with, engage, and motivate young people in Gen X and Gen Y among others to join the conversation we create through our special brand of Web journalism and Web 2.0 initiatives to become activists in their own communities, and beyond — early enough in life to have their contributions count and flourish over the years.

While we begin with our weekly online newsletter, Child Advocacy 360 SmartBrief, and our Interactive Child Advocacy Web site, our strategic plan embraces a significant portfolio of communication products and services which will be put in place as our funding allows.

Using the bandwidth and the broadcast booth of the Internet, and rapidly expanding tools of social media, we are able to share Who’s Doing What That Works stories with one another, to spread the word to the many thousands of local and state advocacy groups already doing good work, and to encourage borrowing from the best (What worked in Oregon can be replicated and tailored to work in Tennessee) to improve all outcomes for children.

We are able to distill the essence of great research, white papers and intelligence of every kind provided by major child advocacy groups and government agencies — Smart News We Can Use to produce a meaningful grassroots effect in our own communities and a broader, informed dialog on the critical issues.

We know, as we begin our journey, that many nonprofit organizations and foundations devoted to improving the lives of disadvantaged and endangered children are doing good work. But I have found, in my own work on behalf of children over many years, that there is a huge gap between good works and good communication. We aim to bridge that gap, and help others do the same, to achieve higher returns on our investments in children’s causes, and to help others do the same?

Hershel Sarbin, Editor and Publisher